Available for Growth & Product Marketing Roles

Bridging Technology
& Marketing to Build What People Love.

MCA student & Developer turned Marketing Strategist. I speak both code and campaigns helping startups position products, grow audiences, and tell stories that convert.

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2+
Startup Collabs
AI
+ SaaS Focused
Full
Stack Marketer
∞
Growth Mindset
Growth Marketing Product Positioning AI + SaaS Storytelling Brand Strategy LinkedIn Content React & TypeScript Case Study Writing Growth Experiments Technical Marketing Growth Marketing Product Positioning AI + SaaS Storytelling Brand Strategy LinkedIn Content React & TypeScript Case Study Writing Growth Experiments Technical Marketing
Shruti Chourasia
Building products, brands & communities
About Me

Technical roots.
Marketing ambition.

I started as a developer building with React, Angular and Python. But somewhere between writing components and shipping features, I became obsessed with a harder question: Why do some products grow, and others don't?

That curiosity pulled me into growth marketing, product strategy, and brand communication. Today I sit at the intersection of both worlds someone who can read a codebase and write a GTM strategy, who understands developer audiences and end-users alike.

I've worked on AI products, SaaS platforms, a healthcare startup, and academic tools. My edge? I'm the marketer who can actually talk to engineers and the developer who can actually write copy that converts.

Recently completed my Masters, working on startup collaborations, and building a track record in growth, product, and brand strategy. Looking for my next challenge at a startup that's building something worth talking about.

Analytical Thinker Storyteller Startup-Ready Technical Fluency Growth-Curious AI Enthusiast Fast Learner
Skills & Expertise

Two disciplines,
one professional.

From building interfaces to building audiences, here's what I bring to the table.

📈
Growth Marketing
GTM Strategy Growth Loops Funnel Analysis A/B Testing Conversion Optimization Acquisition Strategy
🎯
Product Marketing
Positioning Messaging ICP Definition Product Launches Competitive Analysis Feature Storytelling
✍️
Content & Copy
LinkedIn Strategy Case Studies Social Media Blog Writing Email Campaigns UX Copy
💡
Brand Strategy
Brand Voice Brand Narrative Visual Identity Communication Design Audience Research
⚡
Technical Stack
React TypeScript Angular HTML · CSS · JS Python Node.js
🛠
Tools & Platforms
Notion Figma LinkedIn Analytics Canva ChatGPT / Claude Framer
Featured Projects

Products I've helped
build and position.

Each project sits at the cross-section of technology and strategy — where I do my best work.

🤝
Academic · SaaS
Collavio

Academic project collaboration platform connecting students with complementary skills. Supported investor outreach, partnership development, and student acquisition efforts while helping establish Collavio's brand identity and product messaging.

Problem
Students couldn't find teammates with the right skills for complex projects
My Role
Product Marketing + Frontend Dev
Strategy
ICP definition, onboarding flow copy, LinkedIn launch campaign
Outcome
Improved user activation messaging and retention copy
React TypeScript Product Positioning Content Strategy
🤖
AI · Digital Transformation
Shakham Inc.

AI-driven digital transformation company. Developed brand communication strategy, product storytelling frameworks, and LinkedIn thought leadership content for enterprise audience outreach.

Problem
Complex AI services were hard to communicate to non-technical decision makers
My Role
Brand Strategy + Content
Strategy
Simplified AI messaging, value-first LinkedIn content, B2B narrative framework
Outcome
Sharper brand voice, enterprise-ready positioning
AI Storytelling Brand Voice LinkedIn Content B2B Marketing
Marketing Thinking

Frameworks &
case studies.

Strategic marketing thinking — from growth experiments to brand positioning frameworks.

01
LinkedIn Growth Strategy for a B2B AI Startup

How to build a 0→1 LinkedIn presence for an AI company — content pillars, posting cadence, founder personal branding, and lead generation tactics for enterprise audiences.

LinkedIn B2B Thought Leadership Lead Gen
→
02
Startup Positioning: From "AI Tool" to Category Leader

A positioning framework for early-stage AI startups drowning in a sea of "we use AI." How to carve out a distinct category, define the enemy, and own a narrative.

Positioning Category Design Narrative Strategy
→
03
Product Launch Playbook for SaaS Tools

Step-by-step launch strategy — from pre-launch waitlist building to Product Hunt launch to post-launch retention. Templates and messaging frameworks included.

Product Launch GTM SaaS Retention
→
04
Content Frameworks for Technical Products

How to create content that speaks to both developers and business stakeholders — the "technical translator" approach to content marketing for dev tools and APIs.

Content Strategy Dev Marketing Technical Copywriting
→
05
Social Media Strategy: Building Community, Not Just Followers

Organic social strategy for B2C health & wellness brand — platform-specific content, UGC strategy, community rituals, and engagement playbook for Instagram and LinkedIn.

Social Media Community HealthTech UGC
→
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Journey

Developer.
Marketer.
Builder.

My journey started with code, evolved through product building, and eventually led me into growth, positioning, and marketing. Today, I combine technical understanding with business thinking to help products reach the right audience.

March 2026 — Present
Head of Marketing & Growth
Shakham Inc. & Collavio

Leading marketing, growth, and positioning initiatives across AI-driven digital transformation and EdTech SaaS products. Responsible for brand strategy, GTM planning, content systems, LinkedIn growth, product messaging, community engagement, and customer-facing communication frameworks.

Growth Marketing Product Marketing GTM Strategy Brand Positioning Content Marketing
April 2025 — February 2026
Frontend Developer & Marketing Collaborator
Shakham Inc.

Built frontend systems and user-focused experiences while contributing to brand communication, content strategy, and customer messaging. Worked closely across product and marketing functions, developing a unique blend of technical and business skills.

React Angular Content Writing Content Strategy
July 2023 — January 2024
Angular Developer Intern
Uniconnect Techno Spectra EdTech Pvt. Ltd.

Built real-world web applications and strengthened frontend engineering fundamentals through hands-on projects including portfolio websites, e-commerce platforms, and management systems.

Angular TypeScript Web Development UI Engineering
Let's Connect

Ready to build
something worth
talking about.

I'm actively looking for growth marketing, product marketing, and brand strategy roles at startups and tech companies. If you're building something interesting — let's talk.

Open to opportunities in

Startups, scaleups, and product-led companies where marketing and technology meet. Especially interested in AI, SaaS, and developer tools.

Product Marketing Growth Marketing Content Strategy Go-To-Market Strategy Product-Led Growth Brand & Positioning SaaS & AI Products